Consumers upgrading from laminate to Quartz increases Maxtop sales
We have noticed an increase in sales, which we are attributing to a rise in the number of consumers upgrading from laminate to quartz surfaces in homes across the UK.
This growing trend has led to significant growth for our company, which has expanded in to Scotland and Ireland over the last twelve months.
p>Stephen Moss, managing director here at Maxtop, commented: “Previously consumers perceived quartz as being a luxury kitchen surface, perhaps out of their price range, whereas they are now becoming aware that they can greatly increase the grandeur of their kitchen for a relatively small cost implication.
“The patented interior of our modular quartz surfaces means they have the appearance of solid stone but are much lighter, easier to transport and – importantly for the consumer – more affordable.”
The 2016 ‘Domestic Kitchen and Bathroom Worktops Market Report’* compiled by AMA Research found that an emphasis on aesthetics and stylish designs, coupled with the demand for professional style kitchens and appliances, is leading to consumers trading up to higher value materials and products.
The AMA Research forecasts that both natural stone and composite materials, in particular granite and quartz, will grow alongside the kitchen market over the next four years.
Stephen added: “It is great to see our own observations reflected in the recent AMA report. With the property market picking up significantly since the recession, there have been an increase in kitchen refurbishments and a rise in design-conscious consumers. However, both consumers and specifiers remain budget conscious. Upgrading from laminate to quartz is one area where people can indulge in excellent kitchen furniture without breaking the bank.
“With growing lifestyle and foodie trends, consumers are now realising the importance of a high-quality work surface in terms of scratch-resistance and durability, as well as the overall impact it can have on the look of the room.”
*Domestic Kitchen and Bathroom Worktops Market Report – 2016-2020, AMA Research.