Installer blog: Top tips for getting your work noticed on social
In the ever-evolving digital landscape, it is important for small businesses and self-employed tradespeople to keep up with the growing influence of social media and utilise it to the greatest benefit. Social media platforms can be an excellent way to build your online community, communicate with customers and importantly showcase your work in order to attract new customers. With this in mind, we’ve pulled together some tips to help you get your work noticed in the highly competitive digital environment.
Engage with people: Be sure to promptly respond to customers and potential customers, to ensure that you maintain interaction with relevant users. Responding to questions and comments and getting in touch privately with anyone who wants a quote or further information will allow you to maintain a presence in your social community.
Be consistent: Consistency is a key part of maintaining effective social media channels. Ensure you update your channels on a regular basis – leaving weeks between posts won’t provide enough opportunity for people to engage with your content. On the other hand, don’t post too frequently as social users are often put off by spam-like posting.
Don’t be too sales oriented: The best approach to social media is usually to inform people with relevant and rewarding content, rather than trying to sell to them. Selling is generally regarded to put users off, whereas sharing valuable and informative content is much more likely to attract the attention of your target audience provided its relevant.
Follow relevant accounts: When using social platforms for work purposes, you should follow accounts which are relevant to your line of work. Search for relevant hashtags and local businesses in order to find industry-related accounts. These accounts will help you to build a relevant follower base which will be more likely to engage and interact with your content.
Take photos: Social media is becoming an increasingly visual network of platforms and imagery now makes up the vast majority of content we encounter on social. As such, posting images is a very important facet of social media to engage in, and is an area which could prove to be very beneficial in showcasing your work. A smartphone will often suffice, there’s no need for professional equipment. However, make sure that you’re only uploading your best photos! Posting regular updates featuring your work will give context to potential customers, showing them just the kind of quality service you deliver.